Emma Grede – Biography, Net Worth, and Family
Emma Grede is a prominent British entrepreneur, CEO, and author who has reshaped the fashion industry through size-inclusive denim and shapewear. As the co-founder of Good American and a founding partner of Skims, she has built a business empire valued in the billions. Her story, from a childhood in East London to becoming a self-made millionaire and Forbes-recognized leader, is one of strategic vision and relentless execution.
Grede is often described as the strategic force behind the Kardashian family’s most successful business ventures. Beyond her corporate roles, she has authored a memoir-manifesto and hosts a popular podcast, extending her influence into the realm of personal development and entrepreneurship.
Who Is Emma Grede?
Emma Grede is a British businesswoman, fashion designer, and the CEO and co-founder of Good American. She rose to prominence by leveraging celebrity partnerships to build billion-dollar brands focused on inclusivity and body positivity. Her career began in fashion PR and marketing before she founded her own talent agency, ITB (Independent Talent Brand), which made her a multimillionaire by age 26.
Entrepreneur & CEO
Emma Grede is the CEO and co-founder of Good American, a size-inclusive denim brand launched in 2016.
Author
She published her book, Start with Yourself: A New Vision for Work & Life, in 2025.
Husband
She is married to Swedish entrepreneur Jens Grede, co-founder of Skims and Frame.
Net Worth
Her net worth is estimated at approximately $390 million as of May 2024.
Key Insights About Emma Grede
- She grew up in a single-mother household in Plaistow, East London, and dropped out of the London College of Fashion due to financial constraints.
- She built a multimillion-dollar fortune by age 26 through her talent and marketing agency, ITB.
- She is a founding partner of Skims, co-founded with Kim Kardashian, and a co-founder of Safely with Kris Jenner.
- She is also a founding investor in Kylie Jenner’s clothing line, Khy.
- Good American is valued at $3 billion, and Skims at $4 billion as of 2023.
- In 2024, Forbes named her one of America’s Richest Self-Made Women.
- She served on the board of directors for the Obama Foundation.
Emma Grede Snapshot
| Attribute | Detail |
|---|---|
| Full Name | Emma Findlay Grede |
| Born | 23 September 1982 (age 43) |
| Nationality | British |
| Occupation | Businesswoman, entrepreneur, fashion designer, author |
| Known For | Co-founder and CEO of Good American; Founding Partner of Skims |
| Spouse | Jens Grede (married 2012) |
| Children | Four (Grey, Lola, Lake, Rafferty) |
| Net Worth | ~$390 million (est.) |
| Book | Start with Yourself: A New Vision for Work & Life |
| Podcast | Aspire with Emma Grede |
What Is Emma Grede’s Net Worth?
Emma Grede’s net worth is estimated at approximately $390 million as of May 2024, according to reports from Observer and Elle UK. No official public figure exists, but these estimates are derived from her known ownership stakes in several high-value companies.
Her wealth is largely tied to her equity in the brands she helped build. She holds a 23% stake in Good American, an 8% stake in Skims, and a 22% stake in Safely. Both Good American (valued at $3 billion) and Skims (valued at $4 billion) have seen substantial growth since their launches, contributing significantly to her personal fortune.
Emma Grede’s financial success is built on strategic partnerships with the Kardashian-Jenner family. She co-founded Good American with Khloé Kardashian, became a founding partner of Skims with Kim Kardashian, and co-founded Safely with Kris Jenner. Her early success came from her talent agency, ITB, which she built into a multimillion-dollar business by age 26.
Companies and Ownership Stakes
- Good American: 23% ownership; launched in October 2016; valued at $3 billion.
- Skims: 8% ownership; founding partner; valued at $4 billion.
- Safely: 22% ownership; co-founded with Kris Jenner.
- Khy: Founding investor in Kylie Jenner’s clothing line.
Who Is Emma Grede Married To?
Emma Grede is married to Jens Grede, a Swedish entrepreneur. The couple married in 2012 and moved to Los Angeles in 2017, where they now reside in Bel Air and Malibu. Jens Grede is best known as the co-founder of Skims and the denim brand Frame, making their partnership both personal and professional.
Who Is Jens Grede?
Jens Grede is a Swedish fashion entrepreneur and the co-founder of Skims, alongside his wife Emma and Kim Kardashian. He also co-founded the premium denim brand Frame. His work in the fashion industry has closely paralleled Emma’s, and together they are considered one of the most powerful couples in the business.
Emma and Jens Grede have four children: sons Grey and Rafferty, and daughters Lola and Lake (twins). The children’s birth years are approximate, with Grey born around 2016–2017, Lola around 2017–2018, and the twins Lake and Rafferty around 2023–2024. While one source mentions only two children, the majority of reports confirm four.
What Is Emma Grede’s Book About?
Emma Grede is the author of Start with Yourself: A New Vision for Work & Life, a memoir-manifesto published in 2025. The book distills her business wisdom acquired over 30 years, offering readers a guide to building a successful mindset and taking control of their lives. It blends personal stories from her journey with practical advice for aspiring entrepreneurs.
She also hosts the podcast Aspire with Emma Grede, which features conversations with successful entrepreneurs and thought leaders. The podcast is available on major platforms and extends her personal brand into the realm of thought leadership and motivational content.
Who Are Emma Grede’s Parents and Sisters?
Emma Grede was born to Jenny-Lee Findlay, an English mother who worked for Morgan Stanley, and a Trinidadian father. She was raised by her Jamaican step-father. She grew up in a single-mother household in Plaistow, East London, alongside her three younger sisters: Charlotte, Rachelle, and Katie-Beth.
While her mother and sisters are named in public records, details about her biological father remain scarce. Some sources mention “four sisters” generally, but specific records confirm three named younger sisters. The exact date of her marriage to Jens Grede is also reported as both 2008 and 2012, with 2012 being more consistent with their move to Los Angeles.
Timeline of Key Milestones
- September 23, 1982: Born in Plaistow, East London, England.
- Early 2000s: Dropped out of the London College of Fashion due to financial constraints.
- ~2008: Built a multimillion-dollar fortune through her talent and marketing agency, ITB (Independent Talent Brand).
- 2012: Married Swedish entrepreneur Jens Grede.
- October 2016: Co-founded Good American with Khloé Kardashian.
- 2017: Moved to Los Angeles with her family.
- ~2019: Became a founding partner of Skims with Kim Kardashian and Jens Grede.
- 2024: Named one of America’s Richest Self-Made Women by Forbes.
- 2025: Published Start with Yourself: A New Vision for Work & Life.
What Is Certain and What Remains Unclear?
| Established Information | Information That Remains Unclear |
|---|---|
| Born 23 September 1982 in London. | Exact net worth; estimates vary by source. |
| Co-founder and CEO of Good American. | Names and details of her biological father. |
| Married to Jens Grede. | Exact marriage date (2008 vs. 2012). |
| Mother is Jenny-Lee Findlay; three younger sisters named Charlotte, Rachelle, and Katie-Beth. | Number of children (one source states two, majority confirm four). |
| Author of Start with Yourself (2025). | Future business ventures beyond current brands. |
| Hosts Aspire with Emma Grede podcast. | Details of her board service with the Obama Foundation. |
What Does Emma Grede Represent in Modern Business?
Emma Grede is a key figure in the modern fashion entrepreneurial landscape. She is known for leveraging celebrity partnerships—specifically with the Kardashian family—to build billion-dollar brands that prioritize inclusivity and body positivity. Her work with Good American, Skims, and Safely has reshaped how the industry approaches size diversity.
Grede is frequently described as the “real mastermind of the Kardashian empire” due to her strategic role in launching their most lucrative ventures. Her influence extends beyond business; through her book and podcast, she positions herself as a thought leader for a new generation of self-made female entrepreneurs.
Where Can I Find Reliable Sources and Quotes?
“Emma Findlay Grede (born 23 September 1982) is a British businesswoman, entrepreneur and fashion designer. She is the CEO and co-founder of the denim company Good American…”
— Wikipedia, Emma Grede
“My debut book, Start With Yourself is officially out in the world. The greatest founder story you’ve never heard.”
— Emma Grede, via Instagram
“On ‘Aspire with Emma Grede’, learn through thought-provoking conversations with some of the most successful and smartest minds on the planet.”
— Apple Podcasts, description
Summary: Who Is Emma Grede in One Paragraph?
Emma Grede is a British entrepreneur, CEO of Good American, founding partner of Skims, and author of Start with Yourself. Born in East London, she built a multimillion-dollar fortune by age 26, later partnering with the Kardashian family to create billion-dollar brands focused on inclusivity. She is married to Jens Grede, has four children, and her net worth is estimated at $390 million. For more on self-made female entrepreneurs, see our guide on Mel Robbins – Biography, Books, Podcast, Net Worth.
Frequently Asked Questions
What is Emma Grede’s book about?
Her book Start with Yourself: A New Vision for Work & Life is a guide to building a successful mindset and taking control of your life, drawing from her own entrepreneurial journey.
How old is Emma Grede?
She was born on September 23, 1982, making her 43 years old as of 2025.
Who are Emma Grede’s parents?
Her mother is Jenny-Lee Findlay, who worked for Morgan Stanley. Her biological father is Trinidadian, and she was raised by her Jamaican step-father. Further details are limited.
Does Emma Grede have sisters?
Yes, she has three younger sisters named Charlotte, Rachelle, and Katie-Beth.
What is Emma Grede’s net worth?
Her net worth is estimated at approximately $390 million as of May 2024, though no official figure has been published. She was named one of America’s Richest Self-Made Women by Forbes in 2024.
Who is Jens Grede?
Jens Grede is a Swedish fashion entrepreneur, co-founder of Skims and the denim brand Frame. He is married to Emma Grede.
What is the ‘Aspire with Emma Grede’ podcast?
It is a podcast hosted by Emma Grede featuring conversations with successful entrepreneurs and thought leaders, available on major platforms.
What companies did Emma Grede co-found?
She co-founded Good American (with Khloé Kardashian), Skims as a founding partner (with Kim Kardashian), and Safely (with Kris Jenner). She is also a founding investor in Khy.
Where does Emma Grede live?
She resides in Bel Air and Malibu, Los Angeles, having moved there in 2017.
What is Emma Grede’s educational background?
She attended the London College of Fashion but dropped out due to financial constraints.
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